Link: Three Things That Should Trouble Apple →

These quips make me wonder who the target audience for an Apple product is. The first two things are heavily focused on media consumption. The latter thing, retaining talent, is more of a point to keep developers on board so that they have the ability to produce the former items. This seems to suggest that a high priority clientele for Apple are creatives. But this is, in reality, just one of many demographics.

Apple is still trying to figure out the balance of having a great platform and having great software. So far, the focus is iCloud, which attempts to unite all of their hardware pieces together. Software has been somewhat neglected. There have been major updates to the iWork/iLife suite, but other, everyday apps have rolled along, seeing little to no attention for the past few years, since the iOS revolution.

(Article by Guy English, via Marco Arment)

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