Raimo Lenschow, a Barclays analyst quoted in this AllThingsD piece by John Paczkowski:
Our admittedly anecdotal check of 10-15 stores did not find a single one that was open — a significant barrier to sales. We found promotional materials for the Lumia — banners, display cases, etc. — unevenly prepared during our window shopping. The promotional messages on the answering services for the stores was in fact for the iPhone.
The whole article paints an ugly picture of unpreparedness by AT&T, which is incredibly saddening given the amount they spent in PR. It is up to the phone itself to make sales, since AT&T and Nokia seem to be driving it to the ground.