Link: Why Lytro Could Succeed →

Interesting perspective from David Cardinal on ExtremeTech:

By launching a direct-to-consumer camera Lytro has leapt ahead of all its potential competitors for the race to become king of light field and computational photography, but that strategy can backfire if limitations of Lytro’s first camera tarnish its brand before Ng and co can move on to some of the amazing future possibilities for their technology.

Though the Lytro camera has received some bad press, the technology behind it is miles ahead of any competition.

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