Chris Stevens for Fast Company provides some tidbits from “Applillionares: Secrets From Developers Who Struck It Rich on the App Store“:
“The closest thing I’ve seen to a ‘business model’ for marketing iPhone apps is to advertise like crazy until you get into the top 50,” says David Barnard of AppCubby. “Once you’re there, the top 50 list will start generating its own buzz…But that’s not a business model, that’s like rolling the dice at a casino.”