Link: Google’s Management Doesn’t Use Google+ →

Terrific analysis piece by Michael DeGusta:

In total, of the 18 most senior people charged with overseeing Google, 11 have either not joined or have never made a single public post, and 5 have barely used it at all. Only Senior VP of Social / head of Google+ Vic Gundotra and SVP of Chrome Sundar Pichai have made any effort to seriously adopt Google+.

This is counting public shares only, which is only part of the service. But, DeGusta notes:

think it’s reasonable to assume a correlation between private use & public use: if you were constantly posting things on a service and each time you were given the option to make it public or private, surely sometimes you’d make it public, especially as a somewhat public figure wanting to help your own company’s new service get going.

Mashable has posted a staff OP/ed about the post:

It doesn’t matter how you slice it: if Google’s management truly believed in Google+ as the future of the company, they would be more engaged. Not being connected to a product that has such a direct correlation to the company’s future is dangerous. This is about leading by example. Why should Google employees be excited about Google+ if their managers aren’t excited?

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