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Dan Frommer provides a graph that illustrates how absolutely insane 4 million iPhone sales in one weekend is. The key reason for the spike, according to Frommer:

I assume that the iPhone 4S design is helping here. My guess is that Apple could more easily ramp up iPhone 4S production, now that it has already perfected the case manufacturing. This might not have even been possible with an all-new iPhone 5.

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