Netflix is systematically killing the DVD-by-mail model off:
- Pick a name that is extremely off-putting
BONUS: Pick a name that is not trademarked yet and already has a Twitter handle claimed. - Establish it as a completely different business from the original derivative.
- Focus on the fact that Games are offered, instead of giving more, cheaper options on DVDs-by-mail.
- Lazily suggest that the look is going to be the exact same, not innovative in any way.
- Send out an apology email to millions of customers.