Link: Facebook Didn’t Actually Have 1 Trillion Views →

I was a skeptic myself, so I’m glad Mike Luttrell from TG Daily picked this up:

Comscore explained the discrepancy by saying Doubleclick relies on users’ cookie information, which is not all that accurate because many users reset their cookies during the month.

While 500 billion views is impressive, 1 trillion just sounded ridiculous — the site only has 400 million users or so.

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