Jason Snell:
I look at iBooks Author and wonder if it might be, even now, an alternative for publications that don’t want to build an app—or feel that the app they can afford to build won’t be very good. What if periodical publishers could get access to Newsstand by publishing issues using a tool more like iBooks Author, to a standardized format? What if people could buy subscriptions to magazines and newspapers in the iBookstore? Instead of building an expensive container, we could spend our money on the stuff we put inside that container.